I have a confession to make—I once missed a show at Paris Fashion Week because I was deep in my hotel bathroom, testing out a new deep conditioner. My suitcase had just made a mess of my curls, and the only product I had was a bottle of Hairitage by Mindy McKnight. That day, my hair turned out better than the outfit. And naturally, the question hit me: is Hairitage a good brand, or did I just have a good hair day?
Since then, I’ve spiraled down a Hairitage rabbit hole, trying out everything from their curl crème to the detox shampoo. So, consider this your backstage pass to all things Hairitage—told from the POV of someone who’s seen more blowouts than brunches.
Founder of Hairitage, YouTuber Mindy McKnight
Credit: Instagram
What Makes Hairitage Stand Out in the Crowded Haircare Aisle?
With so many brands promising sleek, shiny strands, you may wonder what makes Hairitage worth a second glance. Well, for starters, it was created by YouTuber-turned-haircare entrepreneur Mindy McKnight, who built a cult following by teaching parents how to style their kids’ hair. This line? It’s her love letter to real hair, real people, real textures.
Hairitage has positioned itself as a “for-everyone” brand—curly, coily, straight, fine, color-treated—you name it. It’s also cruelty-free, free of parabens, phthalates, and SLS, which means you won’t feel like you’re dousing your hair in chemistry class leftovers.
Above all, the brand’s packaging and messaging exude inclusivity and relatability. It’s not luxury, but it feels well thought out.
Is Hairitage a Good Brand for Curly Hair?
As someone who has wrestled with Type 3 curls all her life—sometimes loving them, but also threatening to flatiron them into submission—I was especially curious about Hairitage’s curl line.
Their “Curl Enhancing Styling Cream” and “Outta My Hair” detangling spray were the real MVPs. The curl cream gave me hold without crunch (you curly girls know that’s rare), and the detangler? Silky heaven. The ingredient list is heavy on shea butter, aloe, and coconut oil—basically, a formula designed to meet hydration goals.
The only caveat? If your hair is oily or fine, use a lighter hand. The rich formulas can feel too nourishing if you overdo it. But for curls that crave moisture, Hairitage hits a sweet spot between salon-level results and drugstore pricing.
Credit: Instagram
Is Hairitage Worth It for Color-Treated or Damaged Hair?
So many of us are coloring, straightening, or heat-styling our way to fragile ends—and brands know it. Hairitage’s “Strength Training” mask is a fan-favorite for a reason. It’s packed with keratin and rice protein, which helps strengthen weakened strands without weighing them down.
My hairstylist gave me a skeptical side-eye when I told her I was using a drugstore mask, but the next trim? She said, “Whatever you’re using, keep doing it.”
It’s not going to reverse years of bleach damage overnight, but with regular use, it genuinely helps maintain softness and reduce that dreaded crunchy feel at the ends.
How to Make the Most of Is Hairitage a Good Brand Haircare
If you want to give Hairitage a test run without turning your shower into a lab experiment, here’s how I recommend starting.
Begin with the Outta My Hair Gentle Daily Shampoo—it’s light, non-stripping, and works for most textures. Pair it with the S.O.S Deep Moisture + Restore Conditioner for that post-salon slip.
For styling, their curl cream and texturizing spray are solid investments. Just remember: these formulas are buildable, not miracle workers. Give them a few uses before deciding how they work with your strands.
The real magic happens when you use Hairitage consistently. It’s not flashy, but it’s reliable—and sometimes that’s even better.
Credit: Instagram
What Are People Really Asking About Hairitage?
Is Hairitage a salon-quality brand?
Not exactly, but it delivers surprisingly high-quality results for a mass-market line. Think of it as the Zara of haircare—it’s stylish, effective, and affordable. You might not ditch your Olaplex, but you’ll reach for Hairitage more often than you expect.
Does Hairitage work for all hair types?
Mostly, yes. The brand was designed with versatility in mind. Whether you have straight hair that needs volume or kinky curls that need moisture, there’s something in the lineup for you. Just pay attention to the product label—it indicates what type of hair it’s best for.
Is Hairitage safe for kids?
Absolutely. Mindy McKnight originally built her YouTube brand around doing her daughters’ hair, so kid-friendliness is baked into the DNA of Hairitage. The formulas are gentle, and several moms swear by them for their little ones.
Where can I buy Hairitage products?
Hairitage is sold at Walmart and on their official website. Prices typically range from $7 to $12 per item—quite budget-friendly, considering the effectiveness of some of the products.
Credit: Instagram
A Hearty Advice Before You Go Snatching Shelves
So, is Hairitage a good brand? If you ask me (and honestly, I get asked a lot), it’s a yes—with a little asterisk. It’s not luxury. It’s not a miracle in a bottle. But it’s consistent, accessible, and better formulated than many of its drugstore peers.
More importantly, it feels like it was created by someone who uses the products, not a marketing executive guessing what “clean beauty” should look like.
For the days when I want to pamper my hair without dropping a Benjamin, Hairitage is firmly in my rotation. And yes, I’ve now been late to more than one event thanks to that curl cream ritual. No regrets.
Style tip before I leave you: Pair that good hair day with a confidence-boosting outfit, and you’ve got a full runway moment—no Fashion Week invite required.
